Inside Swiggy’s First-Ever Pitch Deck With Sriharsha Majety | PitchCraft Season 2

In the debut episode of PitchCraft’s Season 2, Chandra Srikanth speaks to Sriharsha Majety, Co-Founder and CEO of Swiggy, and Accel’s Anand Daniel as they deconstruct the company’s first pitch deck that laid the foundation for one of India’s most iconic consumer tech companies.

Harsha reflects on Swiggy’s early days in 2014, when the team put together a function-first deck built on a single insight: existing platforms didn’t solve the real consumer problem—getting food from your favourite restaurant delivered quickly. From day one, Swiggy differentiated itself by building its own delivery fleet and prioritizing reliability and speed over scale or polish.

Anand shares why Accel backed Swiggy in 2015, even in a crowded market: the clarity of thought, deep consumer insight, and a relentless focus on experience. The founders didn’t pitch a marketplace—they pitched a logistics company with a sharp product lens. Swiggy launched with just a few handpicked restaurants, high-velocity dishes, and an app-first approach that showed early, real traction.

Together, they break down how the pitch came together, what stood out in the deck, and how Swiggy’s founding principles—customer obsession, clarity, and operational discipline—have stayed intact from the seed round to the stock market.